Quilt is an iOS app that brings women together to talk about any topic they like, in a safe space through facilitated conversation. I worked with Quilt to design, build and launch their first iOS app.
Quilt is an early stage startup that Quilt provides a way for women to connect offline. It enables women to open their homes to connect, build friendships and learn from one another.
I joined the team in January 2019 as Product Design Lead. My role in the first 6 months was to lead the design of the product from concept to launch. After the product launched, I started working with different stakeholders on optimizing various parts of the user journey, and identifying growth opportunities.
The piece below is a case study about the work itself and how to approach each stage of the growth funnel as a product designer.
Lead Product Designer
Wireframes, Prototyping, Facilitating User flow workshops, usability testing, Creating a design process, UI Design, Building the Design system, Creating frameworks for non tech team to run product experiments, Collaborating with PM and Leadership on product roadmap
Team: 1 designer, 3 developers, 1 product Manager
Of the 169 million women in the U.S., 75 million are in the workforce with an average salary of $45k per year. Access to daily connection, networking and professional development doesn’t exist for these women. Quilt creates a cohesive and offline experience that decentralizes access for professionally minded women, so they can connect and support each other.
When I joined the team, they have already identified user personas, so the next step for us was mapping out the different stages of the user journey and aligning on which actions our users would take to accomplish the goals that we have set.
To create a shared understanding over the main actions that users should take, I facilitated multiple user flow workshops across different teams and stakeholders to create alignment and get input from everyone on the team.
After going over the major flows in the app and aligning the teams with primary actions that our users would go through for version 1 of the app. I created the information architecture and low-fi concepts for each flow. The I collaborated with developers to scope out the work ahead and prioritize it.
I tested the usability of the app’s main actions by using a quick prototypes that users can click through to complete tasks. The success of the design was determined by completion rate for each task given and how long it took to complete. Here is an example of what the prototype looked like for the onboarding flow:
